Michael Mitchell's profile

Callaway Golf // CPC Integrated Golf System

Michael Mitchell
•
Blue-sky thinking... for the greens.
Exploring the possibilities for Callaway's Integrated Golf System
Callaway Golf Integrated Golf System
This experimental organizing structure places key elements from the Callaway web properties UX audit against a crude spatial ecosystem map (vertical dimension) and along a service-design timeline (horizontal dimension).
Callaway Golf Integrated Golf System
Callaway Golf Integrated Golf System
Callaway Golf Integrated Golf System
Callaway Golf Integrated Golf System
Callaway Golf Integrated Golf System
Callaway Golf Integrated Golf System
Callaway Golf Integrated Golf System
Callaway Golf Integrated Golf System
Callaway Golf Integrated Golf System
Callaway Golf // CPC Integrated Golf System
Published:
Michael Mitchell's profile

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Michael Mitchell's profile
Santa Cruz, CA, USA

Callaway Golf // CPC Integrated Golf System

Callaway requested blue-sky thinking and direction around the experience design for a mobile, integrated golf system.

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